Covid-19 has affected the whole world - but unfortunately, it has affected black communities at a disproportionate rate.
With the growth of the Black Lives Matter movement, we decided to also do our part - in terms of product design and financial support.
The message behind the 'My Skin, My Logo' collection is to be proud of your skin & trust you are special.
100% of the profits from this collection will be donated to Black Minds Matter UK - a charity dedicated to providing free mental health services to black families in the UK.
Their mission is 'to connect Black individuals and families with free mental health services — by professional Black therapists, specifically for Black trauma'.
Thanks for all your donations! We donated to Black Minds Matter on the 1st of September at 9:45pm.
The civil rights movement for equality triggered by the death of George Floyd has been the biggest in history. Black Minds Matter UK was a direct result of this movement.
It is necessary to keep educating ourselves and fighting the stigma around mental health in Black communities.
Alongside being proud of the skin you're in - we also want this collection to be a part of making mental health topics relevant and accessible for all Black people through the work done by Black Minds Matter UK.
#BlackLivesMatter